Wednesday, April 20, 2011

Dolce & Gabbana Advertisements


I decided to pick a Dolce & Gabbana ad because I remember in the beginning of the semester looking at ads and trying to interpret the meaning. I remember working in groups looking at a very odd Dolce and Gabbana ad with women portrayed as antelope or some kind of animal with antlers. I realized that almost all of these ads are super strange and there's probably significant meaning to them too. Trying to understand what the intentional meaning really is is the hard part is.
This has different approach than what ads usually do. Advertisers usually follow patterns in society, however, this ad does the opposite.  In cultures like American or especially in Middle Eastern cultures, men are the ones that have control over women but in this ad, the women are controlling the men.. I think there was purpose behind making the women have power. Women always seem like they're competing with men for power. They claim that men have more opportunities in society. I think they chose women to have power because women are generally more into fashion than men therefore women were the targets of this ad. 
The men in this ad are naked. Most men in Dolce & Gabbana ads are very muscular, this one also. Although they are manly looking they seem "womanly" because they're being taken hostage by the women. One woman is able to control a strong looking man. It might be prejudice to say that I think that the men in Dolce & Gabbana ads have homosexual characters but I think they make men look like that purposely. I don't know what the purpose of it is though
The strangest thing about this ad is that the walls are padded. They're nice padded walls because they're leather but that doesn't change the fact that padded walls are for psychiatric hospitals which indicates something could be wrong with either the men or women in it. I'm confused who actually is supposed to belong in the hospital because it can go either way; the men look like they belong there because they're naked and need restraining or it could be the women rebelling against the authorities.

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